William Morgan, President and CEO of Star Coffee

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Use the Internet to Promote Your Coffee House Business

Come join us at a special lunch to hear Mr. William Morgan, president of the worlds most profitable chain of coffee houses. Mr. Morgan attributes his company's success in part to the strategic integration of the Internet into the marketing mix of Star Coffee. Come learn about how Star Coffee uses the World Wide Web to implement it's advertising strategy and research suppliers. Mr. Morgan will also talk about how to use e-mail for ordering and customer service.

Mr. Morgan has spent 30 years in the specialty foods industry. As a product manager for Regular Foods he created the popular Carl's Coffee character. He started Star Coffee six years ago with one location in the Portland train station. Star has grown to over 600 locations nationwide.

Space is limited so make your reservations today.

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